July 31, 2020

For Immediate Release

BettsHD Joins the OptiCat Network

South Jordan, Utah – OptiCat, a leading supplier of cataloging data services for the Automotive and Heavy Duty Aftermarkets, announces that BettsHD has joined the OptiCat Network.

As the Heavy Duty Aftermarket community continues to embrace data standards, more and more Heavy Duty Truck Parts Data Receivers (distributors and other data users) are requesting high quality digital product data and images that conform to the Auto Care PIES (Product Information Exchange Standard) data standards. The OptiCat Network, which provides a cloud based, secure data repository with data validation and distribution services for the Aftermarket supply chain, is focused on helping all Heavy Duty channel partners be more efficient and successful.

With this new addition, there are more than 930 Supplier brands in OptiCat’s secure data repository for use by supplier-approved Data Receiver channel partners.

About OptiCat:
OptiCat LLC, (www.OptiCat.net) provides a “Network” of product data validation, distribution, and assessment programs designed to optimize Suppliers' data and its distribution to the marketplace. These programs help Suppliers improve trading partner relationships, eliminate catalog errors, reduce information processing costs and speed cataloging information to global markets in “near real time”, Helping Everyone Sell More Parts! OptiCat also maintains the fastest, most current industry standard “OnLine” Parts Research Catalog at www.OptiCatonline.com (now featuring “attribute search”), as well as its OptiCat Global Catalog (featuring worldwide data) and its Spanish Language, TecAlliance Mexico Catalog, both of these in cooperation with TecAlliance GmbH.

Media Contact:
Don McEntee, Director of Sales and Marketing
OptiCat LLC
801-542-0560 or dmcentee@OptiCat.net