September 11, 2020

South Jordan, Utah – OptiCat, a leading supplier of cataloging data services for the Automotive and Heavy Duty Aftermarkets, announces that Horton has joined the OptiCat Network.

As the Heavy Duty Aftermarket community continues to embrace data standards, more and more Heavy Duty Truck Parts Data Receivers (distributors and other data users) are requesting high quality digital product data and images that conform to the Auto Care PIES™ (Product Information Exchange Standard) data standards. The OptiCat Network provides a cloud based secure supplier controlled distribution mechanism that includes data validation and secure distribution of proprietary data to specifically chosen channel partners within the supply chain. This capability and others provided by the OptiCat Network is focused on helping all Heavy Duty suppliers and their channel partners be more efficient and successful in selling more parts.

“We are very excited to partner with Horton,” said Blake Barson, OptiCat’s Director of Data Services and National Sales. “We specialize in helping companies like Horton and their customers work together to take data straight from supplier’s internal systems all the way to the customer clicking ‘purchase’ on dealer and distributor e-commerce sites. “Horton is a leader in the engine manufacturing world, and we’re proud to lead alongside them when it comes to online parts sales.”

With this new addition, there are more than 930 Supplier brands in OptiCat’s secure data repository for use by supplier-approved Data Receiver channel partners.

About OptiCat:

OptiCat LLC, ( provides a “Network” of product data validation, distribution, and assessment programs designed to optimize Suppliers' data and its distribution to the marketplace. These programs help Suppliers improve trading partner relationships, eliminate catalog errors, reduce information processing costs and speed cataloging information to global markets in “near real time”, Helping Everyone Sell More Parts! OptiCat also maintains the fastest, most current industry standard “OnLine” Parts Research Catalog at (now featuring “attribute search”), as well as its OptiCat Global Catalog (featuring worldwide data) and its Spanish Language, TecAlliance Mexico Catalog, both of these in cooperation with TecAlliance GmbH.

About Horton:

As a leading provider of cooling fans and fan drive technologies, Horton allows diesel engines to operate at optimal temperature — even in the most demanding conditions. It’s been helping trucks, heavy vehicles and equipment operate longer, run quieter with more available horsepower, and consume less fuel for more than 65 years.

OptiCat LLC | 1204 W. South Jordan Parkway | South Jordan, UT 84095

P: (801) 542-0560 | F: (801) 214-1963 | |

Media Contact:

Don McEntee, Director of Sales and Marketing

OptiCat LLC