February 17, 2021
For Immediate Release
G.K Industries Joins the OptiCat Network
South Jordan, Utah – OptiCat, a leading supplier of cataloging data services for the Automotive and Heavy Duty Aftermarkets, announces that G.K Industries Ltd. has joined the OptiCat Network.
As the Heavy Duty Aftermarket community continues to embrace data standards, more and more Heavy Duty Truck Parts Data Receivers (distributors and other data users) are requesting high quality digital product data and images that conform to the Auto Care PIES (Product Information Exchange Standard) data standards. The OptiCat Network provides a cloud based secure supplier controlled distribution mechanism that includes data validation and secure distribution of proprietary data to specifically chosen channel partners within the supply chain. This capability and others provided by the OptiCat Network is focused on helping all Heavy Duty suppliers and their channel partners be more efficient and successful in selling more parts.
“Joining OptiCat is a strategic and important step in supporting our customers with e-business leadership. GKI is a leading filtration manufacturer in the automotive and light duty aftermarkets and OptiCat complements our expertise as the leader in managing the catalog data used by our customers to support online efforts.” said Mark Robertson, director of Sales for GKI.
“We’re excited to welcome GKI to the OptiCat family,” said Blake Barson, OptiCat Director of Data Services & National Sales. “GKI has provided terrific digital content to better help their customers find the right filter at the right time.”
With this new addition, there are more than 930 Supplier brands in OptiCat’s secure data repository for use by supplier-approved Data Receiver channel partners.
OptiCat LLC, (www.OptiCat.net) provides a “Network” of product data validation, distribution, and assessment programs designed to optimize Suppliers' data and its distribution to the marketplace. These programs help Suppliers improve trading partner relationships, eliminate catalog errors, reduce information processing costs and speed cataloging information to global markets in “near real time”, Helping Everyone Sell More Parts! OptiCat also maintains the fastest, most current industry standard “OnLine” Parts Research Catalog at www.OptiCatonline.com (now featuring “attribute search”), as well as its OptiCat Global Catalog (featuring worldwide data) and its Spanish Language, TecAlliance Mexico Catalog, both of these in cooperation with TecAlliance GmbH.
About G.K Industries: G.K Industries Ltd. is a leader in automotive filtration. Headquartered in Brampton Ontario, GKI is a basic manufacturer and has been providing innovative solutions in automotive filtration for over 46 years. Please visit our website at www.gkindustries.com for additional information about G.K Industries Ltd.
OptiCat LLC | 1204 W. South Jordan Parkway | South Jordan, UT 84095
P: (801) 542-0560 | F: (801) 214-1963 | www.opticat.net | www.opticatonline.com
Don McEntee, Director of Sales and Marketing
801-542-0560 or dmcentee@OptiCat.net