May 11, 2021

For Immediate Release

High Bar Brands Joins the OptiCat Network

South Jordan, Utah – OptiCat, a leading supplier of cataloging data services for the Automotive and Heavy Duty Aftermarkets, announces that High Bar Brands, parent company of the solution-based brands – Minimizer and Premier Manufacturing, has joined the OptiCat Network.

As the Heavy Duty Aftermarket community continues to embrace data standards, more and more Heavy Duty Truck Parts Data Receivers (distributors and other data users) are requesting high quality digital product data and images that conform to the Auto Care PIES (Product Information Exchange Standard) data standards. The OptiCat Network provides a cloud based secure supplier controlled distribution mechanism that includes data validation and secure distribution of proprietary data to specifically chosen channel partners within the supply chain. This capability and others provided by the OptiCat Network is focused on helping all Heavy Duty suppliers and their channel partners be more efficient and successful in selling more parts.

Steve Hansen, Director of Marketing at High Bar Brands stated, “It’s important that we knock down barriers and make it as easy as possible for our distributors to do business with us. OptiCat is a great catalyst for sharing data which ultimately makes it easier for our customers to do business with us. I’m confident that if it’s easier to do business with us, we’ll sell more – making this a win-win for us and our distributors.” “We’re excited to welcome High Bar Brands into the OptiCat Network,” said Don McEntee, OptiCat Director of Sales & Marketing. “They have great digital content and we are looking forward to helping them sell more parts by easily sharing their data with their customers.

With this new addition, there are more than 930 Supplier brands in OptiCat’s secure data repository for use by supplier-approved Data Receiver channel partners.

About OptiCat:

OptiCat LLC, (www.OptiCat.net) provides a “Network” of product data validation, distribution, and assessment programs designed to optimize Suppliers' data and its distribution to the marketplace. These programs help Suppliers improve trading partner relationships, eliminate catalog errors, reduce information processing costs and speed cataloging information to global markets in “near real time”, Helping Everyone Sell More Parts! OptiCat also maintains the fastest, most current industry standard “OnLine” Parts Research Catalog at www.OptiCatonline.com (now featuring “attribute search”), as well as its OptiCat Global Catalog (featuring worldwide data) and its Spanish Language, TecAlliance Mexico Catalog, both of these in cooperation with TecAlliance GmbH.

About High Bar Brands: High Bar Brands, LLC, is the preferred solutions provider to the commercial vehicle industry with our family of iconic brands. Driven by innovation and an entrepreneurial spirit, we strive for total customer satisfaction through our passionate team and superior products.

OptiCat LLC | 1204 W. South Jordan Parkway | South Jordan, UT 84095

P: (801) 542-0560 | F: (801) 214-1963 | www.opticat.net | www.opticatonline.com

Our company was born from the partnership between two solution-based brands – Minimizer and Premier Manufacturing. These iconic suppliers have proven processes and a customer-centric approach that has forged a special connection with drivers, fleet owners and maintenance managers across North America. Their feedback is crucial to R&D and has helped our team design and develop numerous patented technologies. High Bar Brands is renowned for our go-to-market strategies that are catapulted by an incredibly strong distribution network. We pride ourselves on being able to deliver our message of quality and service throughout our distribution network all the way to the end-user. Employees are afforded best-in-class operations equipment, creating a powerful production facility and efficient office environment. High Bar Brands is proud to be a member of the toughest industry. Driven by customer needs, their success is what drives our business.

Media Contact:

Don McEntee, Director of Sales and Marketing

OptiCat LLC

801-542-0560 or dmcentee@OptiCat.net