July 30, 2021

For Immediate Release

PFC Brakes Joins the OptiCat Network

Riverton, Utah – OptiCat, a leading supplier of cataloging data services for the Automotive and Heavy Duty Aftermarkets, announces that PFC Brakes has joined the OptiCat Network.

As the Automotive and Heavy Duty Aftermarket community continues to embrace data standards, more and more Aftermarket Parts Data Receivers (distributors and other data users) are requesting high quality digital product data and application that conforms to the Auto Care ACES® (Aftermarket Catalog Exchange Standard) and PIES™ (Product Information Exchange Standard) data standards. The OptiCat Network provides a cloud based secure supplier controlled distribution mechanism that includes data validation and secure distribution of proprietary data to specifically chosen channel partners within the supply chain. This capability and others provided by the OptiCat Network is focused on helping all Aftermarket suppliers and their channel partners be more efficient and successful in selling more parts.

“We’ve recently invested a great deal of time and energy improving our data and partnering with OptiCat has greatly improved our ability to communicate our new data with our distribution network with just a few clicks.” - Don Orrell, VP of Sales & Marketing, PFC Brakes. “We are proud that PFC Brakes has chosen to partner with OptiCat to provide their standardized product information to their customers through the OptiCat OnBoard Supplier portal,” said Don McEntee, OptiCat Director of Sales & Marketing. “We’re looking forward to helping them sell more parts by using our services.”

With this new addition, there are more than 930 Supplier brands in OptiCat’s secure data repository for use by supplier-approved Data Receiver channel partners.

About OptiCat:

OptiCat LLC, (www.OptiCat.net) provides a “Network” of product data validation, distribution, and assessment programs designed to optimize Suppliers' data and its distribution to the marketplace. These programs help Suppliers improve trading partner relationships, eliminate catalog errors, reduce information processing costs, and speed cataloging information to global markets in “near real time”, Helping Everyone Sell More Parts! OptiCat also maintains the fastest, most current industry standard “OnLine” Parts Research Catalog at www.OptiCatonline.com (now featuring “attribute search”), as well as its OptiCat Global Catalog (featuring worldwide data) and its Spanish Language, TecAlliance Mexico Catalog, both of these in cooperation with TecAlliance GmbH.

About PFC Brakes: Women Owned and 100% manufactured in South Carolina; PFC Brakes is the #1 choice for motorsports, fleets, auto manufactures and first responders. PFC delivers the best brakes on the market guaranteed to outlast and outperform the competition. PFC Brakes are bred to win from the track to the jobsite! NO COMPROMISES TM

OptiCat LLC | 1204 W. South Jordan Parkway | South Jordan, UT 84095

P: (801) 542-0560 | F: (801) 214-1963 | www.opticat.net | www.opticatonline.com

Media Contact:

Don McEntee, Director of Sales and Marketing

OptiCat LLC

801-542-0560 or dmcentee@OptiCat.net